Zone of Cool: Making Something Out of Nothing

So, here's an idea of drumming up business in this faltering economy.

This is the first time I have read a blog and of course the first post of any kind. As a 36 year old plumber I have been fired from every plumbing company I have ever worked for. All of them fired me after about a year. The reasons have all been the same, they asked my opinion about their problems and I told them the truth. It seems every company always has some sort of problems they deal with but never know the answers. The last job I had was running a new hospital project and after 9 months I was asked by management to get rid of half the plumbers and replace them with non-plumbers to drive down cost.

The short story is I said no way, it’s illegal and I want no part of it. I then said if they go over my head I will turn them in to the state dept. of health. Well, I was fired….With the economy the way it is no jobs are available. So with a family of 4 and a new house and $300 in checking I started my own plumbing company. Anyone who cares to listen here is what I have to say. Weeks went by with no customers calling and I didn’t know what to do.

We were out of money and my wife gave me a choice of getting a wal-mart type job or get out. That night I freaked out and was up all hours of the night just thinking and thinking. Then it came to me. My problem was simple, I was going about this backwards. Money is a stupid motivator, customers are the real motivator. So here is what I did. I went to a printer and had them print up a 1000 $50.00 gift cards on heavy paper stock all of them with code numbers. The next thing I did was go door to door and meet people one at a time. Ya, it was crazy at first but the people were blown away, they loved it. As of right now I am the number one plumber in a town of about 40,000 people and am looking to hire another plumber.

So whats the secret? Give people what they want. All these years I was right, most people let money motivate them and that creates poor decision making. I let the customer decide. The economy is tough so just give the customers what they want, money. People were so blown away they thought it was a joke. Think about it for a moment, have you ever heard of a business come to your door, shake your hand, and while looking in there eyes tell them you would like to earn the business and by they way here is a fifty dollar gift card that can be used anytime for any plumbing service they need.

When it’s all said and done I wished I would have done this years ago. I enjoyed the article about Mark Cuban but I think money is just a poor motivator, money is the result of good business practice. My wife by the way thought it was crazy to give $50 to everyone I meet, she was wrong, but now she is my biggest fan. That $50 is nothing when you consider a customer spends thousands during the course of a life time, not to mention they spread word of mouth business like fire. Mike

Hmm...so my next question is how do I give out $50 gift cards for writing a bunch of posts.

William Kamkwamba is a boy who had nothing but a bunch of spare parts, an old library book on electricity, and proceeded to bring electricity to his village via windwills.

I first came across the story of William Kamkwamba when I heard about this event showcasing these activist-type short documentaries called World Pangea Day. I posted my favorite shorts on my original blog.

Yeah, yeah, you probably heard him talk on TED, and now it's just so cool, trendy, and sophisticated to know who William Kamkwamba is.

Today, he's 22, and a student at Dartmouth here in the United States. He continues projects to bring electricity to villages in Malawi.

He updates his blog regularly at: http://williamkamkwamba.typepad.com/

Zone of Cool

Labels

A New Philosophy on Breakage and Repair

Subway Dance Party

Finding a Creative Use for Water Bottles

Business: Give Money Away?

The Story of William Kamkwamba